You’ve put a lot of effort into making an ebook. You’ve researched written and perfected it. But did you know you can easily multiply the money you get paid for it?
The thing is you can easily re purpose your creativity into multiple products that appeal to a much bigger range of customers. Not only that, multiple products gives you more credibility and authority in your market.
It’s so simple. Here are three ways.
Making Ebooks into a Hardcopy. Despite the rise of ebook reading devices like Kindle, Netbooks and the iPad, a lot of people still prefer to read from a book. So why not give your readers this option?
Don’t worry, you don’t have to pay thousands of dollars to print hundreds of copies and keep them in your bedroom, selling and mailing them one-by-one. There are many online print-on-demand services that will take individual orders. You take an order from your customer and email it to the print-on-demand service. They will then print your book and mail it to your customer.
This option really is easy. Not only that it is offering something a lot of your customers will prefer.
Making EBooks into a Video
Videos are a lot easier to make than you may think. For example here is one popular method:
1. Make a PowerPoint presentation of your content
2. On your computer, talk through your presentation
3. Record your presentation using free screen capture software and a cheap microphone.
Now you have a video you can sell – often for a much higher price than an ebook. Better yet, a series of videos can become a high value training program.
If you are shy about talking, you can get somebody else to talk for you. Or you can say nothing and use music – letting the words in your presentation speak for themselves.
If you don’t mind talking but don’t want to do a video, how about offering your ebook in audio format? Again, this is an option a lot of people will prefer. If you don’t want to record it yourself there are people who will read out your book and record it for you for a small fee.
Below is a promo video we made for this blog. It took only 10 minutes and has highly professional results. This is a good example of what can be achieved with video very quickly, easily and cheaply.
Coaching
By writing your ebook you’ve put yourself out there as an expert. So why not complement this by offering coaching services? The best way to learn something is to have a coach, and as such a lot of people will be looking to hire a coach to fix their problem or get the results they want.
If you feel you aren’t ready to be a coach, do you know somebody who is? Perhaps you can enter an arrangement with them where you offer their services via the marketing for your ebook.
The whole idea here is that the content you have created can be used in a number of ways. Leveraging your creativity to produce multiple formats not only helps your customers but can help explode your business. So when making Ebooks, think about making other products too.