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Product Creation

Video Killed the Ebook Star?

Video accounts for something like a third of internet traffic. Every day it becomes more and more the norm for all websites.

Yet many product creators are ignoring this, still producing ebooks without video. Here are some of my thoughts on this

- A lot of ebooks still make a ton of money without any video. Reading will stay as a preferred content consumption method for many people for a very long time to come. So I think it will always be possible to make money through ebooks alone.

- However, for a lot of people video is their preferred content consumption method. To ignore these people while your competitiors don’t could be folly.

- Video is a lot easy to produce than you may think. A popular and successful method is just to talk over a Powerpoint presentation. You can also get an automated animated version of yourself to talk. Or you can even get somebody else to do the talking for you.

- Video adds a lot of value. You can charge a lot more for video.

- PLR. Rather than rewrite a PLR ebook, why not take that content and make powerpoint videos of the content instead? This a very fast and cheap way to create a high-value in-demand product.

If you’re a bit wary of creating video, the best thing to do is create one and see how you go. Like ebook-writing or any kind of product creation, the first one is the hardest. After that it becomes much much easier.  So jump in and have a go.

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